Help & FAQs for owners

Improvements and changes to Booking.com

We’re always looking for ways to maximise your bookings, and this involves always looking for new marketing channels to work with (e.g. our existing development and testing with Expedia and channel management software), as well as optimising the existing channels we already work with.

Outside of our direct channel (i.e. repeat bookings, guests that book directly on ReserveApartments.co.uk, etc.), Booking.com is a mjaor source of bookings for many owners. As such, we’ve been working hard to ensure you get the best possible quantity and quality of bookings.

We’ve been working with our Edinburgh-based account managers on the following:

  • Optimising all imagery used on our listings, which improves our ranking and helps to encourage further bookings
  • Adding room size information to listings, which again further improves our ranking in search results, but is often a useful/required piece of information for some international tourists
  • Offering the option of 1-night stays across most of our listings, which will be increased to a price similar to two nights, but will ensure we appear in more search results, and should encourage more gaps to be filled (particularly useful on Booking.com as many guests do search for 1 night only)
  • Offering the option of 1-night stays across most of our listings, which will be increased to a price similar to two nights, but will ensure we appear in more search results, and should encourage more gaps to be filled (particularly useful on Booking.com as many guests do search for 1 night only)
  • Adding in additional discounts for dates that don’t sell to optimise your return on investment, which will be monitored closely to ensure full prices are achieved wherever possible and that discounts primarily encourage guests to book and have the overall impact of increasing the net income you receive as an owner
  • Offering a non-refundable rate, which will be price-matched to our original pricing on Reserve (this is something we will trial at a later stage, so that we can monitor the specific impact it has on bookings, and the reduction of cancellations)

We’re also changing the way we process bookings achieved for you via Booking.com. The overall result of this in your income should not be noticeable, but we would like to let you know in advance that this is happening.

This is being adjusted based on the advice of our accountants, and ensures we are able to maximise bookings achieved through all our marketing channels. Instead of a full charge of 25% (including VAT) in commission, you will now see a lower 10% (plus VAT) commission on your statement for any Booking.com bookings only. The specific Booking.com commission charged would then be deducted directly from your statement, which has the overall effect of reducing the VAT charge that we need to pass on to you as a client. We can do this as commission to third-party agents can be classified as disbursements in accounting terms, and we are simply passing on the cost to you as a client. The reduced commission charge that we then make, specifically covers the processing of the booking, the handling of any additional payments (balances, damage deposits, etc.), supporting the guest where required, and assisting property managers with the booking prior to and during the guest’s stay.


Visit our Help for Owners section to find out a range of useful info for property owners.

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By booking through the Reserve Apartments website you can enjoy exclusive benefits such as:

  • Flexible Check In and Out
  • Best Rate Guaranteed For Reserve Collection Properties
  • Free Wifi

 

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