Privacy Policy
Last updated: March 2026
This Privacy Policy describes how Reserve Travel Ltd ("we", "us", or "our") collects, uses, and discloses your personal information when you use our website https://www.reserveapartments.co.uk/ (the "Service").
Company Information
Reserve Travel Ltd.38 Findhorn Place, Edinburgh, Scotland EH9 2JP
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1. Information We Collect
While using our Service to place a booking, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. This includes:
- Email address
- First name and last name
- Phone number
- Address
2. How We Use Your Data
We use the collected data for various purposes:
- To provide and maintain our Service: Including processing your booking and managing your reservation.
- Transactional Emails: We use your contact details to send booking confirmations and essential updates regarding your stay.
- Marketing Communications: Only if you have explicitly opted-in, we may send follow-up marketing emails about new properties or special offers. You can opt-out at any time.
- Analytics: To monitor and analyse the use of our Service via Google Analytics.
3. How We Share Your Data
We will only retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
As a general guide:
- Booking and transactional data: Retained for 7 years after your stay to comply with financial and legal obligations.
- Marketing data: Retained until you unsubscribe or withdraw consent, or after a period of inactivity of 3 years.
- Analytics data: Retained as aggregated, anonymised data with no fixed deletion schedule.
4. Security of Your Data
In some circumstances we may anonymise your personal data so that it can no longer be associated with you, in which case we may use such information without further notice to you.3. Third-Party Service Providers
We employ third-party companies to facilitate our Service and process data on our behalf. These third parties have access to your Personal Data only to perform these tasks and are obligated not to disclose or use it for any other purpose:
| Provider | Purpose |
|---|---|
| Bookster | Web hosting, website maintenance, and booking engine management. |
| Stripe | Secure payment processing. We do not store your credit card details on our servers. |
| Google Analytics | Tracking website traffic and user behavior to improve our Service. |
5. International Data Transfers
Some of our third-party service providers, including Google Analytics, may transfer and process your personal data outside the UK or European Economic Area (EEA). Where this occurs, we ensure that appropriate safeguards are in place, such as:
- Standard Contractual Clauses approved by the UK Information Commissioner's Office
- Transfers to countries that have received a UK adequacy decision
By using our Service, you acknowledge that your data may be transferred internationally in these circumstances.
6. Children's Privacy
7. Legal Basis for Processing (UK GDPR)
Under the UK General Data Protection Regulation, the lawful bases we rely on for processing this information are:
- Contractual Obligation: Processing is necessary to fulfill your booking request.
- Legitimate Interests: For administrative purposes and essential communications.
- Consent: For marketing communications where you have opted-in.
8. Your Data Protection Rights
Under UK data protection law, you have the following rights:
- Right of access: You have the right to ask us for copies of your personal information.
- Right to rectification: You have the right to ask us to correct information you think is inaccurate or incomplete.
- Right to erasure: You have the right to ask us to erase your personal information in certain circumstances.
- Right to restrict processing: You have the right to ask us to restrict the processing of your information in certain circumstances.
- Right to data portability: You have the right to ask us to transfer your personal information to another organisation or to you in a structured, commonly used, machine-readable format.
- Right to object: You have the right to object to the processing of your personal information where we rely on legitimate interests as our lawful basis.
- Rights related to automated decision-making: You have rights in relation to automated decision-making, including profiling, where the decision produces a legal or similarly significant effect on you.
You are not required to pay any charge for exercising your rights. We will respond to your request within one month. Please contact us at
9. How to Complain
If you have any concerns about our use of your personal information, you can make a complaint to us using the contact details above.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection issues:
- ICO website: www.ico.org.uk
- ICO email:
This email address is being protected from spambots. You need JavaScript enabled to view it. - ICO helpline: 0303 123 1113
- Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
10. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us at:
Email:
Address: 38 Findhorn Place, Edinburgh, Scotland EH9 2JP
Cookie Policy
Our website uses cookies and similar tracking technologies to improve your experience and to help us understand how our site is used.
What are cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.
Cookies we use
| Cookie / Provider | Purpose | Type | Duration |
|---|---|---|---|
| PHP Sessions | Used for website functionality, including user authentication and session management. | Essential | Session (deleted when you close your browser) |
| Stripe | Used for secure payment processing. We do not store your credit card details on our servers. | Essential | Session (deleted when you close your browser) |
| Google Maps | Used for displaying maps and location-based services. | Essential | Session (deleted when you close your browser) |
| Google Analytics | Tracks website traffic and user behaviour to help us improve our service. | Analytics | Up to 2 years |
| Google Ads | Measures advertising conversions to help us understand the effectiveness of our campaigns. | Advertising | 90 days |
| LinkedIn Insight | Tracks visits from LinkedIn for advertising measurement purposes. | Advertising | 90 days |
Your cookie choices
When you first visit our website, we will ask for your consent before placing any non-essential cookies (analytics and advertising). You can withdraw or change your cookie preferences at any time by clicking the 'Cookie Settings' link in our website footer, or by adjusting your browser settings.
Please note that disabling certain cookies may affect the functionality of our website.
For more information about cookies and how to manage them, please visit www.allaboutcookies.org.
